4 Simple Ways To Use Online Tools To Grow Your Business And Serve Your ClientsApr 26, 2020
If you want to grow your body-centered in-person practice, at some point you have to figure out a way to leverage your expertise outside of your one on one time. You can expand horizontally by adding staff and growing the number of clients your business works with one one one. Or you can grow vertically by scaling your expertise.
One of the most organic methods to grow vertically is to begin to systematize your process, utilize online tools to create new tools and resources for your clients, and new income streams for your business. You can use online tools to work virtually one on one or in groups, create products and courses, reach new markets, and establish yourself as an expert in your field.
There are several ways that you can begin to use online tools to leverage your expertise to reach new clients and further support your existing clients.
1. Create an E-Book– One of the simplest ways to get started leveraging your business online is to package up your expertise into an E-book that you can sell online to create a passive income stream.
2. Create a Virtual Workshop– A virtual workshop is a great way to try out using virtual delivery tools and leverage your one-on-one time into virtual groups. You can focus on tools and techniques that you already use and put them together in a new way to help your clients learn a new skill or introduce new clients to your work.
3. Create an Online Course– Creating an online course allows you to package up your expertise and sell it online. In an online course, you will package up your knowledge in a way that guides your clients through a process to solve their problems or achieve their goals.
4. Create an Online Membership- If you offer tools or techniques that help your clients with ongoing needs, you can provide a recurring online membership model. In this model, you can have a combination of online content and virtual coaching and instruction. Clients pay you every month, and you continue to add updated content to support them.
All of these options help you leverage your expertise in new ways and start to grow your income and impact outside of your in-person work. So how do you know which one to choose? And what is the first step to getting started?
Which model you choose will depend on what you offer and the needs of your clients as well as how much tech setup you want to get started. So your first step is getting clear on the specific needs of your clients, choosing how to apply your expertise online, and deciding which business model will meet your needs and support your clients at the highest level.
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